Building Corporate Relationships Through Floral Design
Over six years, we’ve learned that effective business gifting isn’t about flawless bouquets—it’s about mastering the nuanced craft of professional relationships and timing.
How We Tackled the Corporate Gifting Challenge
Starting in 2019, a persistent frustration from clients kept surfacing: "Lovely flowers, but they arrive after the meeting." That moment made us realize we weren’t just arranging bouquets—we were curating moments that could influence business relationships.
The Timing Transformation We Discovered
Our breakthrough emerged from a stressed client in 2023. An essential investor meeting was moved up by three hours, and they needed deliveries to align. Rather than deem it impossible, we developed what we now call "flex-timing"—bouquets that look impeccable whether they arrive at 9 AM or 2 PM.
"Now we craft arrangements with multiple peak moments throughout the day, so your flowers never appear to be waiting around."
Our Problem-Solving Process
We crafted this method after watching too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned the hard way when a client's celebratory arrangement landed during a difficult restructuring announcement. Now we ask the questions florists often overlook: What’s happening in your business right now? What mood are you aiming to convey?
Recent example: A client wanted to celebrate a partnership but noted their partner company was dealing with a family setback. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that people can’t sustain become awkward after a few days. We learned to design for real office conditions—air conditioning, changing light, busy receptionists who may forget to water.
Our "office-hardy" selections include flowers that dry gracefully rather than withering dramatically, and arrangements that appear intentional even when not perfectly maintained after a hectic week.
The Follow-Through Innovation
We found the real impact unfolds after delivery. A client mentioned visitors were still remarking on their flowers weeks later, looking fresh. That’s when we realized we weren’t just delivering gifts—we were sustaining ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We aren’t your typical florists, and that’s why our approach succeeds. Our backgrounds in business consulting and hospitality management taught us to view gifting as relationship strategy, not mere decoration.
Kaveri Mehta
Lead Design Curator
Former hospitality manager who kept noticing how flowers influenced guest experiences in luxury settings. Kaveri brings that same focus on environmental psychology to corporate spaces, understanding how floral choices shape business conversations and first impressions.
Prithvi Khandelwal
Client Relations Director
Began in business consulting before realizing that successful partnerships hinge on thoughtful gestures that many companies overlook. Prithvi specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
